Capistrano Children’s Dentistry

Brand Identity | Logo Design

Capistrano Children's Dentistry are a pediatric dental practice based in San Juan Capistrano, California. After opening at a new location, they were looking to design a visual identity that reflected the underwater and sea life theme of their new practice. The aim was to create a comfortable and relaxed experience for the kids, while also building trust with the parents.

The logo design consists of three elements; an anchor, a smile and a sparkle. These components hint at the underwater theme while still referring back to the main offering of the business; dentistry for children. To expand the visual identity across further platforms, we combined the logo symbol with a bright colour palette, a range of underwater icons, simple and clear messaging, and happy photography. The result is a friendly brand that feels both approachable and professional.