Brand Identity Design
Your brand is so much more than just a logo. It’s how others feel about your business and what they expect of you. Amazon’s Jeff Bezos put it well:
“Your brand is what people say about you when you’re not in the room.”
You can’t determine your brand, but you can influence it in various ways, and identity design is certainly one of those. We’ll discover how you want to appear to your target market, and make strategic decisions in crafting a full brand identity that represents your business values, ideas, and goals.
Having a consistent brand on every touch-point builds trust and brand awareness, feels professional and relatable, encourages consumer loyalty, and as a result, gets you closer to achieving your goals. When executed well, brand identity design is drastically more effective than a just a logo.
Are you an entrepreneur launching a new business and require a brand identity to impress potential clients & investors from the get go?
Are you envious of how good your competitors look, and need to regain the edge?
Has your company transformed or changed direction, and your brand identity no longer reflects what you do?
Is your existing identity attracting the wrong kind of customer, prompting you to realign your brand with your target market?