Brand Identity / App UI / 2016
MLSGB is your UK home of MLS and the Premier League, bringing you news, analysis and insight into both leagues from a British perspective. Their aim is to increase the popularity of one of the world’s fastest growing leagues amongst British football enthusiasts, whilst giving US-based fans the chance to see how Major League Soccer is viewed from across the pond. They required a brand to not only get them off the ground, but to keep up to speed with their ever growing following. The result is a professional and modern look that is consistent across all applications, from the app user interface to their social media graphics.