The face of your whole brand identity
Brand research and discovery
3 unique logo concepts
5 concept revisions
EPS, JPG & PNG files provided
Primary & reversed colour options
BRAND RESEARCH & DISCOVERY
Extensive research to set the direction for the project, looking into the company goals, values, services, target market & competitors. Using this information I'll then create a mood board to summarise the general feeling of the brand, which I'll ask for feedback on to confirm we're on the right track.
The face of your whole brand identity. Once we've carried out research and established a direction, I'll begin to create a variety of concepts and compile the best 3-4 to present to you. Your favourite concepts will be refined and altered taking feedback into account.
Once we've created a logo that is perfect for your business, I'll assemble a final logo package containing various file types. This will include EPS (vector), JPG and PNG, all for the logo in primary colours, black, reversed/white, and horizontal/stacked versions if necessary.
A simple document displaying the specifications for each colour used in the logo. This can be used by printers/web developers to ensure consistency. Includes CMYK, RGB & hex details.
A custom document that ensures your brand stays consistent in any future applications. Sections include advice on logo & icon usage, recommended spacing, dos and don’ts, logo colour options, primary and secondary colour palettes, CMYK, RGB and hex colour specifications, primary and secondary typefaces, and if applicable: illustration style, icon style and photography style.
Display a beautifully designed Squarespace website to give your viewers the real impression of your company's qualities and service. Being responsive, your website will adapt to all different screen sizes, meaning it will look as good on mobile as it does on desktop. Built with simple SEO techniques means your website will contain keywords, images and URLs to attract your target market as soon as you launch. If you like the look of this site, this could be the approach that suits your needs.
SOCIAL MEDIA PROFILE
Profile and cover photo design for up to three social media platforms, adhering to your new brand identity and style. Interacting with your followers and friends is another string to the branding bow, and doing so with your identity applied across your social profiles is a constant reminder to your audience of who you are.