I’m a freelance graphic designer based in Margate, Kent, specialising in logo design & brand identity.


About me

I’ve worked as a graphic designer for over five years as both a freelancer and in a design agency. During those years, I’ve enjoyed working on a variety of projects that have allowed me to develop my skills in different areas of design.

My main focus, however, is brand design and visual identities. My aim is to help businesses build a brand that engages with target markets, builds trust and credibility, and communicates true brand values.

Areas of design:

  • Logo design & brand identity

  • Website design & development

  • Advertising & Stationery

  • Print design/editorial/brochures

  • Digital design/app UI

  • Packaging design

  • Illustration

Logo design process

01

Design Brief

One of the most important steps in creating your brand identity is gathering information to build a design brief. Having a thorough understanding of your company and vision is vital to ensuring the project pans out the best way possible. We’ll discuss a variety of questions about your business, target audience, brand values, history and goals to help define the shape of the design process, which in turn will be hugely beneficial for the end result.


02

Research & Discovery

After we’ve developed a direction for the project and established the goals we need to achieve, we’ll begin researching. This involves extensive research into existing competitors and how their brand impacts their performance, as well as gathering references to create a mood-board based on your design brief, including imagery, typography & colour, to form an overall feeling and impression that the identity needs to display.


03

Conceptualisation

I’ll then begin generating ideas and concepts. This is initially done through simple sketches to get as many different ideas down on paper as possible. Any ideas with potential can then be pursued and iterated upon, until we develop a few concepts that answer the design brief.


04

Presentation

After crafting various concepts, the best 3-4 will be organised into a presentation PDF file. The presentation file will be accompanied by an explanation behind the ideas I've presented to help give you an understanding of the work. At this point, we can discuss the positives and negatives of how the solution compares to the original design brief. A number of revisions may be sent back and forth to refine the best ideas, including type, colour & layout, to best represent the visual identity of your company.


05

Delivery

Once we've finalised the design, the files will be prepared in various formats and sizes. They will be compiled in to your final design package, including EPS (vector), PNG and JPG. You will also be supplied with various colour options, including primary colour, mono/black and reversed/white, meaning you have access to your logo for any application in the future.