About Me

My name is Liam Foster; I’m a freelance Graphic Designer from Margate, Kent, specialising in logo design and brand identity.

I help businesses grow through professional graphic design services. With over five years of freelance and agency experience, I've worked on a wide variety of projects for clients of all shapes and sizes. To name a few, these services include logo design, brand identity, advertising, brochures and editorial, web design and app UI, typography, illustration, social media, packaging, stationery and everything in-between.

I enjoy working on logo and brand identity projects in particular, and aim to create effective identities to give your business the edge over your competitors. A great brand identity helps to build credibility and trust, increases your brand awareness, and attracts your target market. If your company offers amazing services or products, your identity needs to reflect these qualities, too.


Logo Design & Brand Identity Process



One of the most important steps in creating your brand identity is gathering information to build a design brief. Having a thorough understanding of your company and vision is vital to ensuring the project pans out the best way possible. A lot of this information is gathered through an initial questionnaire at the beginning of the project. Answering a variety of questions about your business, target audience, brand values, history and goals can define the shape of the design process, and in turn be hugely beneficial for the end result.





Once a detailed design brief has been formed, the research stage of the process will begin. This involves extensive research into existing competitors and how their brand impacts their performance, as well as gathering relevant references to create a mood-board based on your design brief, including imagery, typography & colour, to form an overall feeling and impression that the identity needs to display.



The third step in the design process is to begin generating ideas and concepts. This is initially done through simple sketches to get as many different ideas down on paper as possible. Any ideas with potential can then be pursued and iterated upon, until some of these initial ideas start to take some shape. These concepts can then be created digitally with Adobe Illustrator to create vector artwork (vectors allow you to scale to any size without losing quality).





After creating various concepts in Illustrator, the best 3-4 will be organised into a presentation PDF file. This will then be sent for you to view and give feedback. The presentation file will be accompanied by an explanation behind the ideas I've presented to help give you an understanding of the work. At this point, we can discuss the positives and negatives of how the solution compares to the original design brief. A number of revisions may be sent back and forth to refine the best ideas, including type, colour & layout, to best represent the visual identity of your company.



Once we've finalised the design, the files will be prepared in various formats and sizes. They will be compiled in to your final design package, including EPS (vector), PNG and JPG. You will also be supplied with various colour options, including primary colour, mono/black and reversed/white, meaning you have access to your logo for any application in the future.