What is brand identity design?

Your brand is so much more than just a logo. It’s how others feel about your business and what they expect of you.

Amazon CEO, Jeff Bezos, put it well:

“Your brand is what other people say about you when you’re not in the room.”

You can’t determine your brand but you can influence it in various ways, and identity design is certainly one of those.

Identity design can be anything your customer might see while engaging with your business — a logo, website, packaging, advertising, brochures, signage, illustration, social media, uniforms, vehicle liveries, user interface, business cards, shop fronts, even photography style and fonts. The design of these various applications should reflect the quality of your service or product. If it doesn’t, there’s a difference between what your audience feels about your business and the perception you want them to have.

How much do you charge?

Quotes for design services vary for every project depending on the requirements. Tell me about your business, what you’re hoping to achieve through the project, and an estimated timeframe in order for me to put together a more accurate cost. If you’re looking to find out more, please get in touch.

How long does a usual project take?

A standard logo design project will usually take between 3-5 weeks. This can vary depending on things such as client responsiveness and rounds of revisions.

A more comprehensive brand identity project can range from 3 weeks to a couple of months. Again, this can vary depending on the scope of the project, client responsiveness and rounds of revisions.

If you have an urgent deadline to meet, this can be factored into the price to reflect the priority of the project.

Which files will I receive?

Files provided will vary depending on the project. For a usual branding project, you will be provided with a package containing EPS, PNG and JPG files. An EPS is a vector file, meaning you can scale the design as large as you like without it losing quality. Specifically for logo designs, you will be provided with both primary colour and reversed options in both CMYK (used for print) and RGB (used for web) formats, meaning you have access to the right file for any application.

If you’re looking to handle the print of advertising and brand collateral yourself, press-ready PDF files can be provided for you to pass on to the printer.

Who will own the copyright?

Upon full payment of all fees outlined in the contract, the client will immediately own the rights to all final deliverables. I reserve the right to show the work in my portfolio and on social media.

Why should I invest in brand identity design?

Having a consistent brand identity on every touch-point builds trust and brand awareness, feels professional and relatable, encourages consumer loyalty, and as a result, gets you closer to achieving your goals and moving your business forwards. It may be time to consider investing in brand identity design if any of the following apply to your business:

  • You’re an entrepreneur launching a new business and require a brand identity to impress potential clients & investors from the get go.

  • You’re envious of how your competitors look and need to regain the edge.

  • Your business has transformed or changed direction, and your brand identity no longer reflects what you do.

  • Your existing identity is attracting the wrong kind of customer, prompting you to realign your brand with your target market.

More information

Please feel free to get in touch if you have any other questions or want to find out more information. I’ll get back to you as soon as possible.