Concept project for a premium menswear brand based in London. The aim was to create a luxury and bespoke visual identity that crosses between traditional and modern. The logo design is based around the letter 'H' with an abstract tie shape as the crossbar, resulting in a simple yet elegant logomark that contrasts with the modern typography of 'Harrow'.
Logo Design, Visual Identity, Packaging Design.
A repeating pattern was created to assist with brand assets such as packaging and stationery design. A green and gold colour palette was used an aim to emphasise the luxury feel, with an accent of grey marble an option for various backgrounds and imagery. The overall brand identity has a professional, premium look in an attempt to appeal to the modern man.