Lumelight - Uniting Five Firms to Redefine an Industry

Brand Strategy & Positioning by Taillight

Lumelight was born from the merger of five leading firms to bring clarity to a complex industry. In partnership with Taillight, we shaped a bold new name, strategy, and brand promise: Freedom to Focus. We created a visual identity around two rotated L’s forming a frame—symbolising focus, unity, and precision—anchored by a calm, confident palette of navy and light blue.